Murad formulated Active Radiance Serum boosts the skin’s natural defenses against sun damage while encouraging repair of existing damage. The environmental aging treatment protects and preserves skin with a new Vitamin C technology that delivers 50 times the free radical neutralizing power of prior generations. It helps to restore tone, smooth texture of skin and is clinically proven to improve firmness by up to 64% in just 15 minutes.
Murad, Inc. was founded in 1989 by Howard Murad. M.D., one of the world’s foremost authorities on skin health and a pioneer of the clinical skin care movement. All Murad products are based in The Science of Cellular Water, Dr. Murad’s unified theory of health and aging.
The Murad brand includes 88 consumer products and 45 professional products sold in 42 countries. Murad is the #1 selling clinical skincare brand at many locations including Sephora and Ulta. Known globally for high performance topical and internal skincare, Murad has grown by producing innovative products that meet the needs of its customers.
