If you’ve ever sat at home dreaming of the day when you could create your very own effective, premium skincare product using natural and organic ingredients, then listen up, because that time has come!
evolve beauty, a brand of organic, eco-friendly and affordable beauty products has opened up its product design lab to the general public, and is handing the reigns over to you! Now embarking on the first stages of creating its new facial serum due to be launched in 2011, evolve is inviting you to submit your best recipe ideas, and be in with the chance of getting your product actually made and sold in-store.
There are a number of manufacturing guidelines to keep within, which will help you out with the tricky technical stuff, but you get to decide on all of the exciting aspects from the name and on-pack description right down to what active ingredients are used, the fragrance and even the texture!
The best recipes will be made into actual samples, tried and tested by a panel of beauty experts, and the winner will then be manufactured and put on sale.
“We’ve always had consumer involvement with our product development by way of group tests, social networking and customer feedback,” says evolve’s founder, Laura Rudoe, “and this input has influenced the brand imagery, identity, product range and type of ingredients we use. It’s a great process for a small entrepreneurial company like us to help get a sense of what works, what our customers actually want, and to successfully appeal to a wide demographic.
“But, being involved in the creative process also helps our customers to more fully understand the sustainable angle to manufacturing, and encourages them to think more carefully about where ingredients are sourced from, and what goes into developing a range like evolve. Plus it’s incredibly fun!”
How to enter
* You have between now and the end of June to create your product recipe online athttp://www.evolvebeauty.co.uk/kitchen/create.html
* All of the recipes submitted will be published in the evolve recipe gallery athttp://www.evolvebeauty.co.uk/kitchen/gallery.html
* All recipes in the gallery are then voted on, and the top three products with the most votes by the end of June will be made into samples.
* Over the summer, a panel of beauty experts will test the three samples, before picking the product they feel has the most commercial appeal.
* The designer of the winning recipe will win £250 and a year’s supply of their product.
Award winner
Not one to settle for the norm, evolve has always been at the forefront of ethical packaging, and has pioneered the use of recycled plastic milk bottles for its sleek product containers. But the launch of its new 2010 line, which includes hair care, bodycare and a face scrub, also carries the new consumer-inspired strapline “Superfood nutrition for naturally beautiful skin”.
Consumers were asked to vote on an online poll to help decide on evolve’s new colour scheme and strapline. The success of this first foray into direct customer interactivity by evolve can be measured by its scooping of Best New Product Design award on Sunday night at Natural & Organic Products Europe exhibition at Olympia.
Congratulations to everyone involved.
Now, let the fun begin!
