Hey Dude Skin Care announces that it has introduced a new series of men’s skincare and grooming products that serves the
needs of today’s modern Dude. By replacing its past series of branded products with a
simple, step-by-step system of products comprising a system it calls Dudification, Hey
Dude Skin Care addresses all of the major grooming needs of guys – exfoliation, shaving,
post-shave treatment, moisturizing, and sun protection.
According to Susan Berner, CEO and long time aesthetician at Hey Dude Skin Care, “In
today’s marketplace, there is a serious lack of skincare products that serves that segment
of men who are savvy and image conscious, but who don’t want to overspend on
products with ingredients they don’t really need.” Instead of settling for recognized
cheaper mass brands or overpaying for products at a department store, Dudes have the
chance to buy new high performance Hey Dude Skin Care products that are affordably
priced from $9.99 to $17.99.
“By choosing to Dudify himself with these well-priced, premium quality products,”
continued Berner, “today’s Dude arms himself with the obvious choice in men’s skin care
and grooming – Hey Dude Skin Care. We’re helping Dudes solve a persistent problem
by supplying the right tools at the right price to help them address their appearance. The
modern Dude knows that in order to compete for a good job, a pretty girl, or anything
else where appearance matters, that he needs better products he can consistently count on
to keep him looking young, vibrant, and ready for success. In using the Hey Dude Skin
Care series, he’s prepared for these challenges.”
Instead of producing just another re-packaged "me too" men's product line, Hey Dude
Skin Care has rolled out a line of products that reward a Dude's craving for a simple
skincare system, rather than insult and confuse him with dozens of overpriced products
he's too busy to understand or have time to use. Hey Dude has combined functions like
blending a deep facial cleanser with a superior shave gel in its Dude Cleansing Shave
Gel. Its Dude Wash 3-in-1 goes even further by combining body wash, shampoo and
shave gel with not one, but TWO pheromones proven to attract the ladies. Not only will a
Dude get himself super clean, but super sexy at the same time! Isn't that what simplicity
and efficiency is all about?
The following are full descriptions of the products introduced by Hey Dude Skin Care
and available for sale online at http://heydudeskincare.com. The company is in active
discussions with a number of brick and mortar retailers who will make these products
available in stores nationwide. In addition, the company is actively promoting its
products to its target audience of Dudes through social media outlets including
Facebook, Twitter, and Foursquare. The company is one of the first to plan live
Twitter feeds on its home page as a means of showing real time interaction with its
customers.
By creating an online “voice” and personality with its animated Dude mascot, the
company further distinguishes itself from its competitors by having a relevant
“conversation” with its customers. Hey Dude Skin Care is highly tuned to the feedback
of its customer base, and in hearing their concerns, is well positioned to address their
needs with the best, most affordable tools they can purchase.
For a fuller definition of Dudification as it was developed by Hey Dude Skin Care, visit
the company Website or the Urban Dictionary at
http://www.urbandictionary.com/define.php?term=dudification.
DUDE SCRUB
Fresh Citrus Pre-Shave Skin Exfoliator – Step 1 in Dudification
Online Retail Price $15.99
Works on all Skin Types
5.3 oz (157 ml) Flip Cap Tube
Function
Exfoliation isn't some weird thing plants do! Every Dude knows that to avoid making his
face a warzone for a razor, he needs to create a smooth surface where he scrubs away
dead skin cells. As a Dude's skin cells renew, old surface cells can harden and lose
moisture, creating a dull appearance that can cause clogging and congestion. Dude Scrub
softens up a Dude's stubble from any rough partying the night before, all while preparing
to make a sharp razor a friend instead of enemy. With this high performance, fresh citrus-
scented exfoliant, you get the benefits of their Desert Dude Complex, a unique
combination of hydrating plant extracts that mimics the intense moisture-retaining effects
of desert plants.
Benefits
Visibly reduces pore size, reducing risk of ingrown hairs.
Unblocks oil-clogged pores with natural volcanic pumice, minimizing breakouts.
Minimizes friction and irritation from your razor, lets you shave without crying
"Ouch!"
Speeds cell renewal, leading to a healthier complexion.
Invigorated skin feels smoother, brighter, and healthier, making her shout
"Dude!"
Soap, paraben, and sulfate-free, removing harshness that can irritate your manly
face.
Antioxidants like white tea extracts nourish and soothe your skin.
Allows for better penetration of subsequent products.
DUDE CLEANSING SHAVE GEL
Low Foaming, Eucalyptus-Infused Formula – Step 2 in Dudification
Online Retail Price $14.99
Works on all Skin Types
5.3 oz (157 ml) Flip Cap Tube
Function
What Dude doesn't want to save time? Dudify your morning shave routine
by combining steps to both cleanse and shave your mug! Make your razor a
friend instead of enemy by using this low foaming, ultra-slippery gel that
both cleans and lifts your stubble for a super-close and precise shave, free
of nasty redness and irritation that can lead to more serious skin conditions
like razor bumps or ingrown hairs. With this high performance, eucalyptus-
infused formula, you get the benefits of the Desert Dude Complex, a
unique combination of hydrating plant extracts that mimics the intense moisture-retaining
effects of desert plants. Prepare for the cleanest, closest shave a Dude can get!
Benefits
Eucalyptus-infused formula cleans face while retaining critical moisture during
shaving.
Minimizes inflammation of razor burn caused by incorrect shaving, including dry
shaving, shaving too quickly, too closely, using a blunt razor, or shaving over
already irritated areas.
Unblocks clogged pores to balance and manage oil in your skin, minimizing breakouts.
Minimizes friction and irritation from your razor, lets you shave without crying
"Ouch!"
Speeds cell renewal, leading to a healthier complexion.
Invigorated skin feels smoother, brighter, and healthier, making her shout
"Dude!"
Soap, paraben, and sulfate-free, removing harshness that can irritate your manly
face.
Antioxidants like white tea extracts nourish and soothe your skin.
Allows for better penetration of subsequent products.
