Embodying the best in past, present and future technologies, at JOE Grooming every ingredient and every product counts! Nationally and internationally recognized, JOE Grooming is dedicated to providing salon industry professionals and their clients with the finest natural personal grooming products for men. Established in 2002, JOE Grooming has continued to develop consistently as a professional men’s grooming system by promoting health, wellness, diversity and simplicity from head to toe. JOE Grooming consists of a natural and organic line of haircare and skincare products specifically developed with a total focus to provide signature quality botanical ingredients with proven clinical results. Taking development one step further, JOE Grooming provides education with hands-on training on hair design services and product knowledge seminars to salon professionals. Providing innovative and in-depth support, dedicated customer service and forward thinking education with modern marketing and efficient visual merchandising expertise, JOE Grooming strives to encourage sales growth and the ultimate in profitable retail sales satisfaction.
Inspired by the need for an all-around great men’s product line, Steve Duross, Creative and Educational Director for JOE Grooming, helped develop this all natural organic based men’s grooming system. Under the direction of Dan Kliska, President and Owner, Duross began his search for innovative ingredients that would truly enhance the male body internally and externally. By lowering surfactant levels in their shampoos, adding soothing, moisturizing extracts to both cleansing and styling products and fragrancing with essential oils rather than synthetic fragrances, JOE Grooming has become one of the fastest growing naturally based men’s product systems in the professional salon market today.
What makes JOE Grooming so unique? Kliska and Duross have invested years to create distinctively superior chemical designs, product testing and research to develop the JOE Grooming signature brand. When it comes to product development, there are key elements that set JOE apart from its competitors. The first is their special formulations. Using the latest formulas of natural and organic ingredients, JOE Grooming provides its clients with products that are used and adored for their visual results and the elusive quality of experience. Focused on simplicity, JOE Grooming offers a complete system of grooming collections that are user friendly and reliable. Traditionally, men look for grooming products that are easy to use and deliver results. JOE products offer a simple, yet edgy approach to men’s total bodycare, trusting that JOE is using the best ideas and ingredients so your body tomorrow can feel better than it is today. Lastly is JOE’s non-diversion approach to product manufacturing and distribution. Selling directly to salons, barbers and day spa salons rather than through the traditional distributor networks , this provides business owners with a professional product that is free of unwanted diversion, hassle free and direct to market.
JOE Grooming is a brand that is clean, fresh and very approachable. The JOE Grooming Collection consists of shampoo and conditioner, styling, shave and skincare products that are customized to suit various needs and body types. Combining a core complex of organic and natural ingredients, JOE Grooming blends olive oil, ginseng, ginger, gingko biloba, hops & barley and soy proteins to cleanse, refresh, moisturize and strengthen the hair. The JOE Grooming shampoos contain a specifically formulated cleansing system composed of nutrients to stimulate, exfoliate and regenerate cell growth, promoting a healthy scalp. The conditioning system works to maintain the hair’s moisture balance and a healthy shine while imparting natural ingredients that will not weigh hair down or congest the scalp. In addition, JOE styling products possess their own unique complex blends of natural ingredients to avoid dryness and product build-up.
Today, through continued research and development, JOE Grooming has grown to include a complete personal care system that utilizes the latest technologies in natural skincare and bodycare. According to Kliska and Duross, “Never judge your skin on what it has been, but on what it can be.” Using the best ingredients and ideas, the JOE Skincare system was designed to work on all skin types through customized and personalized applications. By eliminating traditional sulfates while adding nourishing, natural extracts and elements, JOE Grooming is taking a progressive step towards creating the next generation of men’s skincare. Transcending the barrier from just skincare into products such as JOE “One”, which can be used on the hair, skin and body, JOE continues to provide a simplistic, greener and gentler total body approach to grooming. Other new product lines include the JOE Systems which were created to offer a simple solution for all hair and scalp types. The JOE Systems are packaged and customized to match the specific needs of varying body types. They include packages specifically targeted toward daily treatments, scalp sensitivity and hair thickening.
The JOE Grooming Educational Program is crucial when it comes to understanding product development and application. The main focus of JOE Education is to build upon the knowledge that already exists within each salon, barber and day spa salon markets. Duross takes a mentoring style approach to the JOE Education System with his train-the-trainer style program. The program consists of an intensive three-part, three-day training regimen that focuses on key cutting techniques and product knowledge, coaching and building business morale. According to Duross, “JOE education is our silver bullet. It should be a la carte, easy, affordable and fun. The sky is the limit when it comes to understanding a product while educating others on the components is essential in brand development and industry success.”
Remembering a man's need to "keep it simple", JOE Grooming invites you to discover the natural evolution in men’s grooming. For more information on JOE Grooming, please call 888-MORE-JOE or visit www.joegrooming.com.
