*Give me a detailed look at your company! How did you get started?
Scent A Brand is a company that specializes in scented products and applications. Our wholesale division works with different companies and brands on scent marketing concepts and include high quality, long lasting scented technologies with applications on paper, plastic, textile and plush. We add the sense of smell into the brand values and product mixes of our clients.
Our retail division includes 2 brands. The first is Lulabie which launched in 2009 and has been awarded the prestigious toy of the year award here in Europe with our Lulabie Sleep Well ritual for babies which includes a full ritual to help put your baby to sleep. The ritual includes an aromatherapy based teddy bear with slow and constant release of the fragrance, a bed time story and a classical music CD. We have a new brand launching this year called Smiiles which makes scented plush and scented keychains for all young at heart.
* What makes your company unique?
* What makes your company unique?
We are able to make high quality, long lasting scented products that pass all necessary tests. We are the first company in the world to have an approved aromatherapy toy for babies.
Our 20+ years expertise in the international fragrance field and marketing & communication allows us to develop specific programs for our clients understanding very well all ends of their businesses.
*Who tests your products?
*Who tests your products?
Our products are tested by the different testing companies that are accredited worldwide.
We also do informal testing of our products with colleagues, friends & family.
*What are you business challenges?
*What are you business challenges?
Scent marketing is a fairly new approach and it is not a priority for companies in their marketing mixes even though multiple research has shown that adding a scent to a product and environment can really make a long lasting impression on customers.
*What experience has led you the development of your company?
*What experience has led you the development of your company?
I have worked in the corporate world for some of the biggest cosmetics / perfume companies as well as fashion/accessories companies on an international basis before starting my own business.
*How are you using social media?
*How are you using social media?
I'm not using it enough and would like to develop it in the near future.
*Are you involved with any charities?
*Are you involved with any charities?
We are working on finding the right charities for children to match with our company values
*Where can we find your products?
*Where can we find your products?
Our Lulabie products can be bought in the USA on target.com, walmart.com and Amazon.com. In Europe, they can be found in Belgium and in the Netherlands through specialty toy stores and baby stores as well as on www.lulabie.com
Smiiles products will be available in September 2010 through major retail outlets.
For Scent Marketing request, they should be sent to info@scentabrand.com
*Where would your company to be in 5 years?
*Where would your company to be in 5 years?
Scent A Brand will continue to develop fun and creative brands related to the sense of smell and would like to bring Scent Marketing to a new level in Europe.
