Americans are going green and although this ‘green shift’ is positive in its concepts, it raises many questions -
What's the difference between this organic brand and that one?
When something is "100% natural" what does that actually mean?
How did this product get here, what ingredients are in the bottle, and who made it?
Is what is being sold really safe for me and my family?
Companies are more than willing to oblige this shift in consumer mentality. But claims and advertising for green products has made it difficult for retailers and consumers to obtain the full story on what they're buying. Who do consumers trust and who do retailerstrust to identify the right brands for their business needs?
ZOLD Eco-Sales Agency is a sales agency that provides beauty businesses with product solutions, in-depth staff product training, and sales support. ZOLD gets beyond the green washing and works with manufacturers that actually care for the environment and the intrinsic value of their eco-beauty product lines. The aim of this full service sales agency is simple – to not only sell quality organic products but to equip partners with the knowledge and know how to enable their business to thrive.
ZOLD believe education is key to success
While many marketing agencies and corporations create ‘new and unique’ definitions for the term ‘organic’ or ‘natural’, ZOLD believes in education. Educating retailers and consumers about the health and environmental benefits of organic personal care is paramount to establishing safer mainstream products and making them a part of everyday life choices.
One way ZOLD support their sales efforts is through a team of highly skilled Eco-Beauty Educators who each receive in depth training directly from the beauty brands that ZOLD represents. This diverse team of estheticians, cosmetologists, and stylists train staff, conduct product demonstrations for spa clientele and make the transition to a more natural and organic product offering not only easy, but profitable as well.
By adding this additional layer of service and support, ZOLD help green businesses grow - whether they be a salon, spa, massage therapist, pharmacy, organic market, or gift store - and raise the level of service in the establishment.
ZOLD’s Recycling Program
ZOLD is proud to introduce the first Eco-Beauty Recycling program. In partnership with brands they represent, ZOLD works with retailers and consumers to recycle every container and package the company produces, reducing the amount of bottles and containers being sent to landfills every year. This is the first time a Canadian company engages its whole supply chain to recycling its own products. ZOLD will provide both the recycle container and the signage at the reseller’s location for the return of bottles, packaging and any other ZOLD-represented container. For every bottle brought into the retailer’s location, the consumer will receive a $1.00 rebate on their next purchase, while ZOLD will provide the retailer a monthly reimbursement.
“What is great about this program is that no refilling or reusing is required so there is no danger contaminating products”, says ZOLD’s President, Rob Siegmund. “The Eco-Beauty Recycling Program is a terrific way to not only reward our clients for doing ‘their part’, but to also increase the demand for the reseller’s fabulous line of eco-products. It’s good for our customers, good for their business and, most importantly, good for the environment.”
Available in select retailers across Canada and now in the US.
About ZOLD Eco-Sales Agency
Based in Alberta, Canada, ZOLD recently expanded their operations to the United States and now represent more than 20 leading organic and natural beauty brands such as Living Nature, Pure & Basic, Lotus Cosmetics, Solay Wellness, Priti Nail and Head Organics.
ZOLD has a team of representatives across North America. At the heart of the company is dedicated President, Rob Siegmund, a new breed of entrepreneur - the type who cares about personally connecting to all of his clients and partners.
"Until all participants in the supply chain share the responsibilities of great products, great service and great price, we will not successfully integrate the ideology of environmental practices into the mainstream," Rob Siegmund says. "Consumers cannot afford to simply purchase an item because it is natural or organic. People want to purchase a product that solves their needs at a price they can afford."
The positive response for ZOLD’s full service eco-beauty program has been tremendous and is one of the main reasons why ZOLD has become a leader in North America of eco-beauty products.
By working with ZOLD Eco-Sales Agency retailers enjoy:
* Training of staff with in depth product knowledge
* Product demonstrations or complimentary spa services for clients
* In depth analysis of front and back of house
* Providing sample product to support sales effort
* Advertising and marketing support
